Farhad Jafari

User Centric Product Designer

Over 10 years experience

Enthusiastic, AI Design

Expert in Design Systems and Standardization

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As a Senior Product Designer and leader based in Vancouver, Canada, with over a decade of experience, I specialize in crafting user-centric solutions across diverse industries, including e-commerce, healthcare, and SaaS. I have successfully led cross-functional teams, developed design systems, and transformed complex workflows into intuitive and impactful products.

Selective Projects

Let’s dive into real projects—the real world—where we truly tackle problems and design for our users. 🙂

Health Care (2025 - Now)

Mobile Wallet App - 2024

Procurement, B2B SaaS (2022 - 2024)

B2C, B2B - Telemedicine and EHR Solution (2019 - 2022)

Together

Group buying - 2024 (InProcess)

E-commerce, Online Shop - (2017 -2019)

B2B - AI, Applicant Tracking System, Recruitment (2019-2021)

My Process

I help you to increase your

I specialize in product design to boost conversion rates and drive business success by aligning user goals with compelling user experiences
01 .
Empathize

Deeply understanding the needs and perspectives of the users

02 .
Define

Define the specific problem or opportunity they want to address

03 .
Ideate

Brainstorm and generate a wide range of creative solutions

04 .
Prototype

Create prototypes or representations of potential solutions

05 .
Test, Iterate

After testing and receiving feedback, iterates to refine the design.